Apple is set to unveil its highly anticipated iPhone 16 lineup tonight, with four models expected: the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. All devices will feature "Apple Intelligence," the company's cutting-edge artificial intelligence package introduced in June. To meet projected high demand, Apple's Chinese manufacturing partner has reportedly hired an additional 50,000 workers for its production facility.
Apple's headquarters in Cupertino, California, is set to host the company's event, featuring the intriguing tagline "It's Glowtime." The Apple logo, enveloped in a vibrant halo, hints at potential new color offerings for iPhones and other Apple devices.
The tech giant's autumn product unveiling has evolved into a cornerstone of its yearly calendar. This showcase typically introduces an array of new gadgets and sets the stage for the holiday shopping rush, which represents Apple's most lucrative and bustling period. These product launches consistently generate intense buzz and anticipation within the technology sector and among Apple enthusiasts – so what can we expect according to the latest rumors?
Bigger screens
The iPhone 16 Pro models are poised for a significant display upgrade. Industry insiders suggest the iPhone 16 Pro will boast a 6.3-inch screen, while the Pro Max will feature an expansive 6.9-inch display. This marks a substantial increase from current models, potentially revolutionizing user experience and device functionality. The standard models, however, are expected to retain their existing dimensions.
Introducing versatile controls
Apple plans to equip all iPhone 16 models with two innovative buttons. The first, already seen in iPhone 15 Pro models, will replace the traditional mute switch and offer customizable actions. The second, dubbed the "Capture button," will be positioned on the device's right side. This dedicated control will streamline photo and video capture, offering precise management of camera functions like autofocus and zoom.

Redefining mobile photography
The iPhone 16's camera system is slated for a major overhaul. Pro models are rumored to incorporate an advanced 48-megapixel ultra-wide sensor, significantly improving low-light photography. The 5x optical zoom capability, previously exclusive to Pro Max models, may now be available in the standard Pro version. For regular models, a vertical camera arrangement will replace the diagonal setup, potentially enabling spatial video recording compatible with Apple's Vision Pro device.
AI and performance
All iPhone 16 models are expected to feature Apple's latest A18 chip, promising enhanced performance and energy efficiency. Rumors suggest Pro models might receive an upgraded version with superior graphics capabilities. Apple is doubling down on artificial intelligence, potentially introducing AI-driven features such as a more capable Siri, smart playlist generation in Apple Music, and AI-assisted content creation tools in productivity apps.
Next-level connectivity
The iPhone 16 Pro is anticipated to support the cutting-edge Wi-Fi 7 standard, delivering unprecedented internet speeds. Reports also indicate the use of Qualcomm's latest 5G modem, ensuring faster and more efficient cellular connectivity. Apple is fine-tuning the device's microphones, which could elevate call quality and Siri interactions.
Enhanced charging capabilities
Apple is poised to introduce revolutionary battery technology in the iPhone 16, featuring a layered design that could boost capacity and longevity. Rumors point to enhanced charging capabilities, with up to 40W wired charging and 20W MagSafe wireless charging. The company is also refining the device's thermal management system to maintain optimal performance during intensive tasks.
While final pricing remains unconfirmed, industry analysts speculate that Apple may implement modest price increases compared to the previous generation, primarily due to the integration of advanced components.
In essence, the iPhone 16 lineup promises a series of refinements and upgrades over its predecessors, albeit with most changes appearing to be incremental rather than transformative. The most notable enhancements include larger displays for Pro models, the introduction of the Capture button, and potential advancements in camera technology and AI performance.
As per usual, the complete picture of the newest iPhone model's capabilities and innovations will only be revealed at the official launch event this evening.