UXLINK: Building the Social Growth Layer for Web3

Key Insights

• UXLINK is a SocialFi infrastructure project that aims to lower barriers to Web3 adoption. It introduces protocols and incentive systems that address interoperability challenges, identity fragmentation, and transaction complexity.
• The AI-powered Social Growth Layer is designed to abstract away technical complexities and support the adoption of dApps within its ecosystem.
• The One Account and One Gas protocols are designed to simplify identity and transaction management for users. One Account unifies user credentials into a single login, while One Gas lets users pay gas fees with UXLINK tokens across supported chains.
• In April 2025, UXLINK reported having over 50 million registered users and more than 1.5 million UXLINK token holders. Registered users are primarily from social networks such as Telegram, X, Line, and Tiktok.
• UXLINK provides developers with APIs and SDKs to integrate identity, incentive, and social coordination functionality into their dApps. These tools are intended to expand dApp capabilities and scale user acquisition through verified social engagement.

Primer

UXLINK is a SocialFi infrastructure project that aims to lower the barriers to Web3 adoption by simplifying onboarding, identity management, and interaction across networks. It is designed to bridge Web2 and Web3 by providing a social coordination layer that provides incentives to both users and the dApps they interact with. In contrast to conventional social platforms that primarily support one-way social connections, such as likes or follows, UXLINK’s ecosystem is built around bi-directional relationships that require mutual agreement from all participating parties.

UXLINK’s Social Growth Layer abstracts technical complexity and enables users to participate in onchain activities without deep technical knowledge. It includes the UXLINK ONE Chain, the One Account One Gas protocol, and a suite of Social Growth protocols. This infrastructure is complemented by a framework for AI agents designed to automate tasks such as community engagement and user support.

In April 2025, UXLINK established the DAO Committee as part of its decentralized governance structure. The committee includes representatives from both the core team and the community, and is responsible for managing proposals and overseeing treasury allocation.

UXLINK is expanding beyond its SocialFi foundation with the upcoming launch of the FujiPay Card, a debit card that allows users to spend cryptocurrencies like UXLINK in everyday purchases. The initiative aims to enhance the utility of the ecosystem and promote more frictionless interactions between Web3 and traditional financial systems.

Website / X / Telegram

Social Growth Layer Overview

The UXLINK Social Growth Layer is a modular infrastructure layer that contains UXLINK ONE Chain and several supporting protocols. It aims to provide solutions that simplify user participation across Web3 networks and increase dApp adoption. Through these solutions, it seeks to address several challenges commonly associated with Web3 adoption, such as interoperability limitations, fragmented wallet systems, and complex transaction processes.

UXLINK is compatible with both EVM and non-EVM ecosystems. Its capabilities are supported by a combination of abstracted identity, cross-chain communication, and gas fee conversion mechanisms. By abstracting these technical components, the Social Growth Layer aims to reduce entry barriers for users unfamiliar with blockchain systems and reduce integration overhead for developers.

UXLINK ONE Chain

UXLINK ONE Chain is an upcoming Layer-2 built on the Optimistic Rollup framework that will execute transactions offchain and post compressed state data to Ethereum Layer-1 for settlement. The chain is currently live on testnet, with the mainnet expected to launch at an unspecified point in 2025.

One Account One Gas Protocol (OAOG)

One Account

One Account is an account abstraction protocol that links users’ social media accounts (i.e., TiKTok) and onchain wallets to generate a unified account. This approach is designed to remove the need for users to manually set up wallets or manage multiple credentials across platforms, and allows access to integrated dApps with a single identity. Through an integration with WalletConnect, One Account supports over 6,000 dApps and more than 500 wallets. It also serves as the basis for related components such as decentralized identifiers (DIDs) and user profiles that represent both onchain behavior and verified social connections.

UXLINK Auth is a login solution that enables users to access dApps integrated with UXLINK using One Account. It is built upon the OAuth 2.0 framework for delegated authorization, and incorporates enhanced security measures like support for Proof Key for Code Exchange (PKCE) and the use of JSON Web Tokens (JWT) for token signature verification.

Developers can integrate UXLINK Auth by obtaining a dApp ID and dApp Key, which allow them to securely authenticate users. Additionally, UXLINK’s Ingestion API allows developers to obtain necessary permissions to interact with One Account data on behalf of users and provide personalized experiences to users based on their social interactions.

One Gas

One Gas is a gas payment mechanism that allows users to pay transaction fees across supported chains using UXLINK tokens instead of the native gas token of each network. When a transaction is initiated, a Paymaster smart contract converts the user’s UXLINK tokens into the native token of the destination chain to cover gas fees. This abstracts away the need for users to acquire, hold, or manage native gas tokens across multiple chains.

This system reduces operational complexity and capital fragmentation while improving the user experience for multichain interactions. Developers can integrate One Gas functionality into dApps using UXLINK’s transaction API.

Social Growth Protocols

UXLINK's Social Growth Protocols form the behavioral and social coordination layer of its Web3 infrastructure. They are designed to help dApps within the UXLINK ecosystem grow by leveraging behavioral incentives, social organization, and verified social relationships. These protocols include X2EARN, the Social Group, and the Social Graph, with each playing a distinct role in driving engagement and user acquisition within the UXLINK ecosystem.

X2EARN Protocol

The X2EARN Protocol governs incentive distribution. It rewards users with Universal Points (UXUY) through a Proof-of-Link mechanism for completing predefined onchain actions, such as joining a group, sending referrals, or engaging with platform features. These interactions are intended to promote dApp growth through verifiable participation.

UXUY Points can be used within the ecosystem for purposes such as gas payments, service fees, or participation in reward-based programs. The system includes controls such as point decay and disqualification to prevent abuse and maintain reward integrity.

For developers, the X2EARN Protocol provides APIs for defining and automating onchain incentive mechanisms. This allows them to embed reward logic directly into their dApps without relying on external referral tools.

Social Group Protocol

The Social Group Protocol provides the structure for creating and managing onchain communities. It formalizes user-formed groups as entities with unique metadata and membership structures. Groups are formed through invitations from existing members and can serve as collective actors in transactions or dApp interactions.

Social Graph Protocol

The Social Graph Protocol constructs an onchain graph of users’ social relationships derived from their interactions and connections. These include referrals, co-membership in groups, repeated transactions, and other observable behaviors. Developers can access the social graph to build dApps with personalized features and identify user segments.

AI Agents Factory

UXLINK has introduced AI functionality into the Social Growth Layer through its AI Agents Factory, which allows users and developers to create and deploy task-specific agents. These agents are built to assist with predefined tasks such as social media interactions and community engagement within Web3 projects.

The agents operate using models such as DeepSeek V3 and are informed by UXLINK’s social graph data. This data can be used to automate content decisions, identify engagement patterns, and carry out routine communication tasks without manual intervention.

The integration of these AI agents is intended to reduce the manual workload associated with user acquisition and community operations. Current use cases focus on automating standard growth and engagement processes, with potential application across a variety of operational functions within the UXLINK ecosystem.

Ecosystem Growth

Since its token generation event in July 2024, UXLINK reports that its user base has expanded from 15 million to over 54 million users. The number of UXLINK token holders has also grown rapidly and now exceeds 1.5 million addresses.

UXLINK stated that it had established over 300 ecosystem partnerships by the end of December 2024. These partnerships span various categories, including but not limited to the following:

• Social Platforms: Integrations with global platforms such as Telegram, X, LINE, and TikTok.
• Exchanges: Listings on more than 30 centralized exchanges, including OKX, Bybit, HashKey, and Crypto.com.
• Technology & Infrastructure Providers: Collaborations with entities like Symbiosis Finance and DeepSeek to enhance cross-chain capabilities and AI integration.
• Ecosystem Projects: Integration with a diverse array of dApps and protocols across sectors such as DeFi, GameFi, SocialFi, and BTCFi.

UXLINK also recently announced the upcoming FujiPay Card. This payment card will allow users to convert and spend their UXLINK tokens and other digital assets at any merchant that accepts Visa. The Fuji Pay Card is integrated with UXLINK's Social Growth Layer and the Link-To-Earn mechanism to enable cardholders to earn rewards through onchain activities such as transactions, referrals, and staking activities.

Closing Summary

UXLINK presents a modular approach to Web3 social infrastructure that combines identity abstraction with incentive mechanisms and social coordination protocols. Through its Social Growth Layer, UXLINK aims to reduce the technical and operational friction that typically hinders blockchain adoption. Its focus on bi-directional, real-world social connections and group-based coordination aims to introduce a more trust-aligned model for user acquisition and retention within dApps.

UXLINK has reported significant activity through rapid user growth and partnerships, and the upcoming FujiPay Card signals a developing PayFi ecosystem. UXLINK’s long-term impact will depend on how well it can effectively sustain incentive mechanisms, provide reliable tooling for developers at scale, and build lasting trust among users onboarding into Web3.

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