DeLorean shot to fame back in the 1980s, when the company’s DMC-12 car was featured as the iconic time-travel machine in the “Back to the Future,” films—but the company hasn't manufactured a new vehicle in more than 40 years.
All of that is about to change as it unveils the Alpha 5 EV, bringing its iconic gull-wing doors into the 21st century.
Build slots for the hotly anticipated car are going to be tokenized, meaning they can be traded between users.
Image: DeLorean Labs
“A new frontier awaits…”
Stewart tweeted a dramatic, slickly produced 60-second spot to promote the Alpha 5, declaring, “A new frontier awaits…”
In the video, the “Star Trek” star said, "We find ourselves standing before the evolution of automotive science, where innovation meets an icon."
DeLorean's chief brand officer Cameron Wynne said the company's embrace of blockchain is a natural fit, as its brand stands for "vision, rebellion and futuristic innovation."
In a press release shared with Decrypt, Wynne said that DeLorean’s new on-chain reservation platform, "advances our commitment to transparency and security, giving our community direct access to the future of vehicle ownership."
Image: DeLorean Labs
The blockchain will also be used to deliver a transparent, immutable ledger for each new DeLorean rolling off the production line, enabling buyers in the resale market to access authenticated data relating to its history and performance.
A native token called $DMC is set to launch at a later date, enabling holders to stake and earn rewards.
Cayman Islands, 22 May 2025: Hollywood actor Sir Patrick Stewart has announced teaming up with the DeLorean Motor Company (DMC) and DeLorean Labs, ahead of the company’s launch of its on-chain vehicle reservation system & marketplace.
Built on the Sui network. The DeLorean Marketplace will usher in a new approach to vehicle reservation, management and resale, enabling auto enthusiasts to buy and sell their build slots for DeLorean’s widely anticipated Alpha 5 EV model, as the company begins prod...
DeLorean Labs’ Web3 ambitions
The new marketplace is the brainchild of DeLorean Labs, a dedicated Web3 division, and the company has ambitions to roll out its marketplace model to other industries who would benefit from on-chain solutions.
Build slots are available to reserve at marketplace.delorean.com in NFT form and can be purchased using USDC, one of the world's best-known stablecoinsstablecoins. Issued by Circle, the digital asset is pegged on a 1:1 basis with the dollar.
Image: DeLorean Labs
Each slot costs $2,500, with the fee acting as a credit toward the cost of the Alpha 5 EV once it's produced and delivered. Executives say it doubles up as a "ticket to owning a piece of DeLorean's future."
Build slots with a lower number carry a higher priority for earlier delivery, meaning they could attract a premium in the future.
Image: DeLorean Labs
Once cars go into production, NFT holders will also be able to customize their vehicle—and have their say on everything from the vehicle's color to its powertrain.
DeLorean said that intelligent, intuitive human design and craftsmanship are at the heart of its new vehicle, with builds set to commence at a later date.
Rektguy didn’t mint out its free NFTs on the Ethereum blockchain in 2022—but three years later, the brand has become incredibly familiar with the phrase “sold out,” with the Rekt Drinks brand clearing out successive drops and reaching more and more consumers along the way.
The brand, which weathered a brutal crypto bear market thanks in part to the strength of its fervent community, has now sold more than 600,000 cans of Rekt Drinks, a non-alcoholic, flavored sparkling water that comes in a vari...
China has launched a $14 million artificial intelligence, or AI, initiative to digitally restore 100 classic martial arts films, including fan favorites starring Bruce Lee, Jackie Chan, and Jet Li.
The China Film Foundation announced the Kung Fu Film Heritage Project at the 27th Shanghai International Film Festival, focusing on classic titles including "Fist of Fury," "The Big Boss," "Once Upon a Time in China" and "Drunken Master" for comprehensive AI-driven restoration that will enhance image...
A livestreaming Solana meme coin developer has been breaking speed limits and driving round-the-clock for stretches in sometimes inclement weather, all in an attempt to break the world record speed for solo-traveling all 50 American states.
Leland King Fawcette set out in his Hyundai Kona on June 11 from White River Junction, Vermont. He must finish in Honolulu on June 19 by 7:33 PM EDT to beat the record.
At the time of writing, Fawcette had completed 47 of the 50 states in approximately seven...
