In brief
- eToro has added 12 crypto assets for U.S. traders after an SEC-driven scale-back last year
- The new offerings follow an IPO roadshow and renewed U.S. growth ambitions
- The firm settled SEC charges in 2024 with a $1.5 million penalty and retained only 3 assets for U.S. customers to trade
Online trading platform eToro announced on Wednesday that it has added 12 cryptocurrencies to its U.S. platform, expanding its digital asset offerings in the country after sharply scaling back its presence last year due to regulatory constraints.
The new tokens available to U.S. users include Cardano, Dogecoin, XRP, and Shiba Inu, among others, bringing the total number of listed assets from three to 15.
These tokens join Bitcoin, Ethereum, and Bitcoin Cash, the only crypto assets the firm offered after a 2024 settlement with the U.S. Securities and Exchange Commission.
“Of course, we did lots of diligence and research, and we thought with these 12, the time is now, especially in the wake of our IPO a few weeks ago,” Andrew McCormick, Head of eToro U.S, told Decrypt. “And so [there’s a] lot of excitement, lots of opportunity, and we think it's going to be [a] real win for customers."
eToro Targets $4 Billion Valuation, Calling Itself a 'Pioneer in the Crypto Space'
eToro has launched the roadshow for its U.S. IPO, with the Israel-based trading platform targeting a valuation as high as $4 billion. The company also touted its legitimacy in the crypto industry. "From its earliest days, eToro has been a pioneer in the crypto space," eToro CEO Yoni Assia wrote in the filing. "This has in part been driven by my own early adoption of and personal belief in bitcoin and the transformative potential of blockchain technology." An updated F-1 registration form clarifi...
eToro claims to serve over 40 million registered users across 75 countries. While its crypto operations were temporarily curtailed in the U.S., it remains one of the largest multi-asset trading platforms globally.
Cryptocurrency accounted for 37% of its trading commissions in the first quarter of 2025.
The expansion comes amid a friendlier regulatory climate under the Trump administration and marks a renewed push by the Israel-based platform to expand its U.S. presence, including the launch of an IPO roadshow earlier this month. It is targeting a valuation of up to $4 billion.
Crypto, Stock Trading Platform eToro Soars to $5.4 Billion Market Cap After Nasdaq Debut
Shares of stock brokerage platform eToro closed 29% higher on Wednesday following the firm’s Nasdaq debut, settling around $67, according to the exchange’s website. The firm said in a press release that it sold 6 million shares at $52 each, raising $310 million through its initial public offering. Based on current prices, the firm is valued at roughly $5.4 billion, according to Nasdaq. EToro’s debut reflects the more favorable environment for crypto-related firms. The Israel-based company was a...
In September 2024, the SEC settled with eToro in a case that accused the platform of operating as an unregistered broker-dealer and clearing agency for offering crypto assets deemed securities.
eToro paid a $1.5 million penalty and removed dozens of tokens from its U.S. platform, retaining only three out of a total of 74 on offer.
"The settlement was completely voluntary, and we neither admitted nor denied anything," McCormick said.
"As part of that voluntary process, we decided to take some assets off the platform, but the settlement also gave us the ability to add assets on the platform when we thought the time was right and appropriate," he added.
Edited by Sebastian Sinclair
