Dacia, with a brand value of EUR1.06 billion in 2023, up 30% vs 2022, has recovered last year’s drop and overtaken eMAG, with a brand value of EUR877 million, down 15% vs 2022, to again become the most valuable Romanian brand, according to the latest report by Brand Finance, the largest global independent brand valuation firm.
This year’s leader in the ranking of most valuable Romanian brands is eMAG, valued at EUR1.02 billion, an increase of 29%. It beat Dacia for the first time, which dropped 28% to EUR815 million, shows the latest report of Brand Finance, a global independent brand valuation and strategy firm.