Footprints | Romania Feed

Footprints AI, a cutting-edge retail media platform that provides retailers with valuable insights into consumer shopping habits, has partnered up with Danubius, the main supplier of Datecs cash registers in Romania, and is launching the Retail Media network with the largest geographical coverage in Romania and thus provides SMEs, for the first time, with access to Footprints AI technology, according to representatives of the two companies.

Footprints AI, a Romanian company established in 2017, which developed a media retail platform enabling offline retailers to find potential new customers and anticipate their spending patterns through a uniform analysis of data from online and offline sources, has announced the opening of its first office in the US, in Silicon Valley, company representatives said in a statement.

The monthly average value of the shopping basket went up by 10-15% in 2022, with foodstuffs and consumer goods prevailing, reveals an analysis by Footprints AI, a Romanian company that operates one of the world’s most popular Retail Media platforms.

Footprints AI, a company established in 2017, which developed a media retail platform enabling offline retailers to find potential new customers and anticipate their spending patterns through a uniform analysis of data from online and offline sources, has budgeted more than EUR1 million investments in development in 2023, the company said in a release.