GroupM | Romania Feed

Romania’s advertising market is likely to expand by 7.4% in 2022, being further dominated by TV, which attracts 56% of investments, reveals an analysis by GroupM.

Artificial intelligence (AI)-based advertising is seen as a USD$1.3 trillion business by 2032, which means that AI-enabled advertising will represent more than 90% of all advertising as channels like TV, Audio and Outdoor become more digital, addressable and programmatic, as per a report of GroupM, the main player on the global media market.