McDonald | Romania Feed

McDonald’s Romania, leader of the restaurant market, ended 2022 with EUR297 million, up around 28% from 2021.

DDB Romania signs the newest McDonald’s brand platform, accompanied by an extensive communication campaign. “Something good awaits you” has two main components: a Brand Manifesto and an Employer branding campaign, addressed to potential and future employees of the famous brand.   McDonald’s Romania has always been a benchmark both in terms of quality standards, food […]

How do you satisfy the urge for burgers and persuade the consumer to order immediately? A video with carefully placed frames on the product, delicious close-ups and a group of friends who can’t hide their joy of tasting the new products.   This is also the case of the new McDonald’s campaign signed by DDB […]

McDonald’s Romania, the largest restaurant chain on the local market, saw turnover go up by almost 40% in 1H/2021 to EUR110 million and should the pace be maintained, the company’s turnover is likely to near RON1.2 billion, a record high for the 25 years of local presence.

McDonald’s posted almost EUR110 million revenue in the first half, an increase of 38% on the year-ago period.

Premier Restaurants Romania, which operates McDonald’s restaurants in Romania, is starting a recruitment campaign across the country, offering over 1,000 jobs in 27 cities and towns in which it operates, among which capital Bucharest, Constanta, Brasov, Cluj-Napoca, Timisoara, Oradea, Sibiu and Iasi, including for the new openings already announced, such as in Zalau.

McDonald’s restaurant sales in Romania dropped 8% in 2020 to little under EUR180 million, compared with EUR194 million before the outbreak of the Covid-19 pandemic.

Premier Restaurants, the company operating the McDonald’s franchise in Romania, will be opening a drive-thru restaurant in Zalau (Salaj Cunty), in September 2021, per a press release by Zalau municipality.

McDonald’s restaurant chain will continue development in Romania in 2021, but the figures depend on the pandemic, says Paul Dragan, who took over as CEO from Daniel Bloaje this summer.