McKinsey | Romania Feed

The investment potential of the green power market (solar panels, heat pumps, insulation) in Romania stands at more than EUR30 billion by 2040 and about EUR20 billion of that could come from banks, a report of advisory firm McKinsey & Company Romania shows.

Inflation is a top concern for two-thirds of consumers in Romania, followed by the invasion of Ukraine and healthcare costs, according to the “Consumer Sentiment Survey” conducted by McKinsey&Company Romania in November 2022.

Romania’s digital economy is likely to grow 3.5 times by 2030, to around EUR52 billion, from RON14.8 billion in 2021, with IT&C investments and e-commerce as the main growth drivers, in line with the Digital Challengers on the Next Frontier report by McKinsey & Company.

The use of digital services in Romania has increased at an accelerated pace, with some 4.1 million Romanians starting to use digital services since 2019, which boosted the total number to 10.8 million digital users, a McKinsey & Company survey found.

Romanian banks may register an estimated drop in revenues of around RON58 billion by 2025, compared with revenues expected had the pandemic never happened, due to risk costs and decreased volumes, according to the latest research by McKinsey&Company.