Media Fact Book | Romania Feed

Romania's media market kept growing in 2022, but at a slower pace, of just 9%, reaching a net value estimated at EUR657 million, in line with the Media Fact Book annual report conducted by media agency Initiative Romania, the only report analyzing the Romanian media and advertising market.

Initiative Romania updated its Media Fact Book, estimating the Romanian media market decreased 2.7% in 2020, to Euro 467M and expects a comeback of 4% in 2021, to Euro 485M, supported mainly via media budgets invested in digital and TV.   Covid pandemic affected the media budgets so the negative development of the media market […]