Noriel Group | Romania Feed

The Deal Advisory team of KPMG in Romania has advised Polish Enterprise Fund VII, a private equity fund managed by Enterprise Investors (EI), on the sale of 100% in Noriel Group, the leading Romanian toys, games, and baby products retailer, to Sunman Group, Turkish market leader in toy retail, distribution and manufacturing.

Law firm Wolf Theiss has provided legal assistance to Turkey’s Sunman throughout a transaction whereby the latter acquired Noriel Group, the leader of the Romanian retail market of toys, games and other children's items, from Enterprise Investors.