Wakefield | Romania Feed

While the average hotel occupancy level across the CEE-6 capitals – including Bucharest, Bratislava, Budapest, Prague, Sofia, and Warsaw – in 2023 lagged 2019 by 9%, the ADR surpassed it by 23%, resulting in a 12% RevPAR growth, according to data from the real estate consulting company Cushman & Wakefield.

The Bucharest hotel market remains attractive for hotel operators to expand their networks in Central and Eastern Europe (CEE). Bucharest is the 5th most attractive market out of 20 cities in CEE in terms of the interest of the main operators to invest in new hotel facilities in the next period, real estate consultant Cushman & Wakefield says in a report.

Central and Eastern Europe, including Romania, is benefiting from the relocation of production activities from more far away countries, such as Asian ones, closer to consumers, particularly owing to the significantly lower costs compared to Western Europe, reads a report drawn up by real estate consultancy Cushman & Wakefield.