Taiwan's | Taiwan Feed

From October 23 to 25, 2024, the Taiwan Tourism Administration of the Ministry of Transportation and Communications, together with the Taipei City Government Department of Information and Tourism and six domestic MICE industry partners, participated in ITB Asia in Singapore to actively promote Taiwan's business and MICE tourism. The Taiwan Pavilion, designed around the new tourism brand "Waves of Wonder," took inspiration from Taiwan’s diverse natural landscapes. Its sleek design highlighted Taiwan’s unique potential and charm as an international tourism destination, successfully attracting significant attention from global industry professionals. During the three-day ITB Asia 2024 event, the Taiwan Pavilion hosted over 100 business meetings, with most buyers from the Asia-Pacific region. The pavilion’s design, inspired by Taiwan’s natural scenery, effectively showcased Taiwan as a top international travel destination, drawing in numerous visitors. In collaboration with the Taipei City Government, the Tourism...

In a joint effort to revive business tourism, the Tourism Administration of the Ministry of Transportation and Communications (MOTC), the International Trade Administration of the Ministry of Economic Affairs (TITA), and the Taipei City Government teamed up to attend the IMEX Frankfurt exhibition in Germany from May 14 to 16. Together, they will set up the "Taiwan Pavilion" to jointly showcase Taiwan's incentive travel policies and MICE (Meetings, Incentives, Conventions, and Exhibitions) environment to European buyers, with the aim of attracting more international organizations and corporations to hold meetings, exhibitions, and events in Taiwan, thereby driving the recovery of business tourism and boosting domestic consumption. IMEX Frankfurt is one of the most influential MICE exhibitions in the world, attracting around 15,000 MICE professionals from 160 countries each year. According to IMEX reports, the number of exhibitors and meetings has surpassed last year's figures. Exhibitor scale continues to expa...