With | Taiwan Feed

The 2024 Tourism Festival Awards Ceremony is taking place today, February 22, 2024, in the Grand Ballroom of the Grand Hotel Taipei, in appreciation and recognition for the commendable efforts of groups and individuals within the domestic and international tourism industry. Their accomplishments stand out as they contribute to the revitalization and vibrancy of Taiwan's tourism, all amidst the challenges posed by the global post-pandemic landscape. Following the highly anticipated restructuring of the Tourism Bureau into the Tourism Administration (TTA), the core mission values of "Communication, Collaboration, Innovation, and Navigation" are now aligned with the dual objectives of "Sustainable and Digital Transformation." This strategic approach aims to gather diverse perspectives, foster collaborations across agencies, and tap into international tourism markets. The overarching goal is to revive Taiwan's international tourism to pre-pandemic levels. With 6.48 million tourists visiting Ta...