Bertrand Bonvin | News

Bertrand Bonvin, President Heat Not Burn, Philip Morris International, shares insight on what is behind their success, what they offer to consumers and innovations that bring a smoke-free future. In Q3 of 2023 PMI reported the number of Heat Not burn product users 24,7 million, what stands behind this success? We're always trying to provide smoker with an alternative. We're actually super-careful with the way we are running the business. And with our Heat Not Burn (HnB) products it's simpler, because we have control of who we sell the product to. So, with age verification our importunity is to onboard the smokers properly. We are definitely verifying the age and I think this phase is super-important. The role for us is to help people to go through transition, because people are used to cigarettes and it's difficult for them to quit. I think we spend a lot of energy to onboard people properly on this issue, so, they understand it's a new device. At the beginning, if we are not able to communicate, people are a...