Armenian News - Tert.am
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12:17 Nov 16, 2023
Tommaso Di Giovanni, Vice President of International Communications & Engagement, Philip Morris International, shares insight on how science, technology, and innovation meet to bring a smoke-free future. During Technovation we discovered that Philip Morris is much more than a cigarette company. Can You, please, share why and how the company is transforming? So actually, Philip Morris International has the ambition to make cigarettes a thing of the past. Since 2016 we have made a commitment to do all in our power to replace cigarettes with better alternatives as soon as possible to the benefit of people who smoke, public health and of course our company, because it makes full business sense as well. And we've actually acted upon that commitment. We've invested significantly over $10 billion since 2008 in research development, early manufacturing and commercialization. Today, to give you an idea, three quarters of our commercial expenditure is totally dedicated to products that do not burn, not cigarettes. Virt...