Bucharest is increasingly emerging as a key luxury retail destination in Central and Eastern Europe, supported by rising purchasing power, growing tourism dynamics – with over one million foreign tourists spending at least one night in the Romanian capital in 2025 – and the consolidation of prime high street and premium retail locations, according to an analysis by the Cushman & Wakefield Echinox real estate consultancy company.
Globalworth, the company founded in 2013 by Ioannis Papalekas and now controlled by CPI Property Group-Aroundtown consortium, is constructing the Bucharest office building since the pandemic onset.