Romanians bought medicines worth RON34 billion (EUR6.86 billion) last year, 13.8% more than in 2023, as prescription drugs in pharmacies totaled RON20.8 billion (up 14.2%) and OTC ones RON8 billion, up 6.2%, in line with a report by consultancy company Cegedim.
Advertising agency Brand Management reported an almost 40% turnover increase in 2024, to RON15 million amid a rising volume of implemented campaigns and higher budgets earmarked by brands for promotion in shopping centers.
Romanian startup Footprints AI, which has developed an AI-based retail platform, is readying for a new growth stage after having registered a sixfold revenue increase in 2024.