Adidas | Israel news feed

The company scrapped a campaign led by Bella Hadid for Adidas shoes worn at the deadly 1972 Olympics, even as Hadid's supporters called the criticism of her 'anti-Palestinian.' On Monday, it apologized to Hadid and other partners for 'any negative impact'

The alleged legal filings emerged following the controversial Adidas campaign, which featured sneakers initially designed by the sports clothing brand for the 1972 Olympics in Munich.

  Adidas has pulled Palestinian-American model Bella Hadid from an advertising campaign for its newly relaunched SL72  retro sneakers first showcased at the 1972 Munich Olympics, in which 11 Israeli athletes were brutally murdered by the Palestinian group Black September.  The decision comes following controversy over the inclusion of the model, who has a history […]

Adidas acknowledged 'unintended connections' to the 1972 Munich Olympics terrorist attack, following Israel's objection to Bella Hadid being 'the face of their campaign'

Adidas features anti-Israel Bella Hadid in a campaign based on the ‘72 Olympics.