Israel Hayom
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09:00 Jun 30, 2024
Toys "R" Us premiered an AI-generated brand film at the 2024 Cannes Lions Festival, created using OpenAI's text-to-video tool Sora. It depicts the company founder's vision and its mascot Geoffrey the Giraffe, with AI contributing 80-85% and VFX applied on top. The one-minute brand film, directed by Nik Kleverov and produced by Kim Miller […]