The ranking of the 20 commercial brands, which were declared eligible for the Superbrand status in the 2024 edition of the Superbrands Romania Program conducted by BDR Associates agency, confirms the trend of diversifying consumer choices, with 51% of the brands validated as eligible coming from industries such as Retail, Services, Construction, Furniture, Technology, Automotive, Media, Healthcare, HoReCa, while 49% are active in the FMCG sector.