Dacia is for the fourth consecutive year the most valuable Romanian brand, with an estimated EUR1.2 billion value, up 9% from 2025, in a ranking that shows the total value of the 50 most important local brands has doubled in the past decade, to EUR7.4 billion, in line with Brand Finance, the world’s leading brand valuation consultancy.
Sandra Gomez has taken over the role of Dacia vice president for strategy, product and business, effective January 1, 2026.
Tester Grup, a car distributor in the region of Moldavia through Casa Auto, has completed the refurbishment process of the Dacia – Renault – Nissan service center in Iasi (in eastern Romania), following an investment of EUR1.8 million.
The passenger car output of the two car plants of Romania, Dacia and Ford, rose by 4.7% in the first three months of 2023, to 142,756 units, in line with data provided by carmakers association ACAROM.
Dacia is likely to be heading again to annual output of 350,000 cars in Mioveni as the parts crunch is overcome.
Luca de Meo, Renault Group CEO, stated during the Capital Market Day conference he banks on boosting the profitability of Dacia brand, which, beside Bigster will launch another two new compact models in the next two years.