As a new week has started, many Romanians are already on a short holiday break, with business and public institutions also granting November 29 as an extra free day, linking the weekend with the upcoming consecutive public holidays: St. Andrew’s Day (November 30) and National Day (December 1). St. Andrew’s Day has been a […]
In the last year, the need for connection and information has increased, according to the New Media Adoption study, carried out by the media agency Spark Foundry, a member of Publicis Groupe Romania. Compared to previous years, Romanians used the online to a greater extent: they were more present on platforms (53%) and social networks […]
During the last year, the volume of online shopping has increased significantly, namely by 30% according to RAOS (the Romanian Association of Online Stores) due to the pandemic. Unsurprisingly, Romanians’ preference for online shopping grows consistently. A recent study conducted by MOCAPP and Cult Research on a sample of 508 daily Internet users […]
Around 83% of Romanians are trying to set aside more money to adapt to pandemic-driven uncertainties, compared with a European average of 66.5%, a recent global survey by ING found.
After a year full of uncertainties, defined by rapid changes and immediate adaptation, it is important to look at how institutions manage to continue to meet the needs and expectations of their customers. Thus, Reveal Marketing Research conducted a study on Romanians’ expectations regarding banks in the current context, at the beginning of 2021. As […]