Romanian startup Unfrosen, which launched a B2B marketplace for the fashion industry in 2023, expects to end 2025 with EUR6.5 million sales. The platform is operational in 13 European markets – Romania, Bulgaria, Greece, Poland, Italy, France, Latvia, Lithuania, Estonia, Slovakia, Croatia, Slovenia and the Republic of Moldova.
Sport Guru, a retailer and distributor of sporting goods, has announced the completion of negotiations for the full acquisition of the Bikexpert business, one of the oldest bicycle retailers in Romania and the official distributor of German bicycle brand CUBE, as well as of other significant bicycle parts and accessories.
Canadian sportswear and accessories brand lululemon announces entry on six new markets in Europe via franchising in 2026, including Romania.