Web3 social network Zora’s recent airdrop led to a wave of discontent on social media, but creators and builders are convinced that the future of creativity is still onchain. Onchain social network Zora has built a reputation as a popular tool for artists, musicians and other creatives to monetize their content onchain, but the recent launch of its eponymous ZORA token has left many users confused and dissatisfied. The token’s price tanked shortly after launch, with users and observers complaining about everything from poor communication from the team to the token’s distribution and utility models. This comes amid an overall decline in interest in the onchain creator economy and a changing perspective on whether blockchain tools like non-fungible tokens (NFTs) are still useful for creatives who want to monetize their work on the blockchain. Read more
Crypto sealed bids fairly allocate tokens, limiting price manipulation and front-running. This often cuts bot interference, boosting equal access in popular launches. Launching a new token is a critical step for any blockchain project. Token launches enable projects to offer their native assets to early users, investors or supporters while securing capital or encouraging community growth. From initial coin offerings (ICOs) to fair launches and airdrops, each approach carries different levels of transparency, accessibility and risk. Since projects differ in their goals and target communities, several token launch models have evolved over time. Read more