Daraz | Pakistan

E-commerce giant Daraz on Monday announced an initiative to help sellers affected by the Gul Plaza inferno, saying it would launch a dedicated section on its website to sell their products and goods. The deadly inferno, which erupted on the night of January 17 at the mall and took nearly two days to be fully extinguished, claimed at least 73 lives and left over 1,100 shops in ruins. Efforts to scour through the debris for the remains of the dead are still underway. In a press release, Daraz said it was mobilising platform and ecosystem support for the affected traders by providing “onboarding, storage solutions, marketing enablement, and dedicated incubation over the next three months”. “Daraz Pakistan, under its Daraz Cares arm, has announced a dedicated support initiative for sellers impacted by the recent fire at Gul Plaza in Karachi, aimed at helping affected businesses regain stability and continue serving customers across Pakistan,” the press release said. “Through this initiative, Daraz Pakistan will l...