Gen Z favors ETFs and trades less than older cohorts: Binance
Binance data showed Gen Z allocating a growing share of equity activity to ETFs while trading less frequently and using less leverage than older working-age cohorts. Gen Z traders on Binance are allocating a growing share of their equity activity to exchange-traded funds (ETFs), with the products accounting for 25% of the cohort’s trading volume in early August, according to Binance Research. ETFs accounted for 21.9% of Gen Z net equity inflows in July, up from 18.5% in June, while the share going to individual stocks fell to 74.2% from 77%. The analysis examined activity across direct equities, tokenized stocks and traditional finance perpetuals, comparing Gen Z accounts with Millennials, Gen X and Baby Boomers on measures including trading frequency, net flows and leverage use.
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