Ipsos | Pakistan

ISLAMABAD: Only two in 10 Pakistanis surveyed believe the country is on the right track, with optimism higher among some groups, a survey conducted by market research company Ipsos shows. Men are more optimistic than women, while rural residents show more optimism than those in urban areas. Of the four provinces, respondents in Khyber Pakhtunkhwa were the most optimistic about Pakistan’s economy. The survey also found that confidence in the country’s direction has fallen to 22pc, following a 40pc peak earlier this year amid US–Iran tensions. The drop indicates a sharp reversal of recent gains, returning to levels broadly comparable with the Covid-19 period. The survey, conducted last month, included interviews with more than 1,000 people from all four provinces of Pakistan, as well as Islamabad, Gilgit-Baltistan and Azad Jammu and Kashmir (AJK). The most pressing issues mentioned in the survey include economic anxiety, unemployment and inflation. When asked about the current state of the economy, only one in ...

Finance Minister Muhammad Aurangzeb on Sunday hailed the results of the Ipsos Consumer Confidence Survey for the second quarter of 2025, saying the findings reflected the government’s successful microeconomic strategy over the last 14 months. The survey was conducted by Ipsos, a global market research firm that gathers insights on consumer behaviour, public opinion, and market trends. The firm uses methods like online polls, interviews, and focus groups across 89 countries. A press release by the Ministry of Finance said today that Aurangzeb welcomed the survey findings, calling them a strong affirmation of the improving economic outlook and public sentiment across Pakistan. “The survey reveals a significant surge in consumer confidence, with 42 per cent of Pakistanis now believing the country is heading in the right direction — the highest level recorded in six years,” the release said. Perceptions of the economy being strong also reached their most favourable levels since August 2019. Notably, optimism had ...