Dawn
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14:39 Apr 11, 2026
They came from around the world: hundreds of journalists rushed to Islamabad’s flagship convention centre — converted into a media hub by Pakistani authorities for landmark talks between the United States and Iran to end the war in the Middle East. But as negotiations began behind closed doors half a kilometre away, all the world’s media could do was wait — and sip on an expertly brewed coffee while listening to live eastern folk music. Even the lattes had a tagline: “Brewed for Peace.” Branding was a big part of the event, with Pakistan dubbing the process the “Islamabad Talks”, and plastering a logo combining the Pakistani, US and Iranian flags all over the city. Early on Saturday, an overcast Islamabad felt like a ghost town, with almost no civilian traffic on its wide avenues. The few vehicles that moved were driven by armed, uniformed personnel who patrolled the city. Some journalists, accredited by the information ministry, were nonetheless held up for about an hour at a checkpoint outside the venue as ...