• Women-led stalls dominate as six-day event generates over Rs2m; local brands gain direct access to national, foreign buyers • Farmers, artisans, students showcase homemade products; tourists flock to scenic Upper Hunza for cherries, culture PASSU: A six-day “Passu Cherry Exhibition” concluded on Saturday in the scenic tourist destination of Passu in Upper Hunza, generating over Rs2 million in economic activity and attracting large numbers of domestic and international visitors, organisers claimed. The show created valuable opportunities for local farmers, entrepreneurs and artisans to showcase and sell their products directly to visitors, promoting these to national and international markets. “The primary objective of the exhibition was to provide local people with a platform to market their products, strengthen their brands and connect directly with customers from across Pakistan and abroad,” said Junain Akhtar from the Passu Youth and Support Organisation. Passu is one of the region’s most popular tourist...