Ufone | Pakistan

ISLAMABAD: The new management of Ufone and Telenor Pakistan has decided to rebrand the merged telecom company and has filed an application with the Pakistan Telecommunication Authority (PTA) in this regard, it emerged on Monday. Earlier this month, the Telenor Pakistan was formally amalgamated into Pak Telecom Mobile Limited (PTML) — the legal name for Ufone — after final approval by the Islamabad High Court (IHC). Sources in Pakistan Telecommunication Company Ltd (PTCL) confirmed that the name of the new merged company would be “e&”, signifying that the merged telecom entity is under UAE-based state-owned company Etisalat. PTCL had already written a letter to the Pakistan Telecommunication Authority (PTA) seeking a new brand name for the merged company, while the telecom regulator responded that a notification from the Securities and Exchange Commission of Pakistan (SECP) was required regarding the names of the directors of the merged entity. Similarly, the PTA had also responded to a letter written by PTML ...

ISLAMABAD: Telenor Pakistan has been formally amalgamated into Pak Telecom Mobile Limited (PTML) from Wednesday, as final statutory approval has been granted by the Islamabad High Court (IHC). Telenor Pakistan has ceased to exist as a separate legal entity, and the amalgamation marks the completion of one of the most significant transactions in the country’s telecommunications history. The merged telecom company is now a wholly owned subsidiary of PTCL and will operate as PTML. Data released by the Pakistan Telecommunication Authority (PTA) shows that by the end of May 2026, there were more than 206 million mobile subscribers, with Jazz remaining the largest telecom operator with 36.42pc of the total mobile subscriber base, followed by Zong with 26.62pc. The combined share of the merged entity now stands at 35.91pc. However, a senior executive of Ufone said that around 4m out of approximately 74m total subscribers of the merged telecom company could leave the network in the coming months. “This is because sub...