Dawn
-
09:46 Feb 08, 2026
IN the mid-2010s when I went to visit my family in New York, they had installed an electric bidet on their toilet. It was a relief, not to mention kind of cool. The Tushy was created by Miki Agarwal, half Indian, half Japanese, because she saw a gap in the market. The product was well received by the media. Its sales surged during the pandemic, due to the shortage of toilet paper. One report said Tushy sales were 10 times the norm; it even earned $1 million in a day. Fast forward to a few weeks ago and Zohran Mamdani, NYC’s newly elected mayor, announced he wanted to instal bidets in the official mayoral residence. Within hours, American media treated this as if he had suggested replacing the American flag with a bidet. Fox News called it an “elite luxury”. Social media went wild, albeit with some hilarious memes. One Democratic insider told a reporter that the socialist mayor thinks he’s “flush with cash” to buy bidets. I was surprised. We’re talking about bidets. Basic hygiene. And yet, this has become a r...