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A short video recently circulating on social media shows Adolf Hitler drinking from a can of Fanta while angrily proclaiming, “I hate juice.” Though millions mistook it for an authentic commercial, sparking fierce online debate, it is actually an AI-generated meme. Its artificial nature is fairly obvious, given that the colour, fonts and logo on the can look nothing like actual Fanta packaging. So why did so many people fall for it? The answer lies in our current media topography, where “shockvertising” has been methodically normalised. The term ‘shockvertising’ emerged in the early 1990s, though the practice dates back to public health campaigns in the late 1960s, and describes a marketing strategy that deliberately violates social, moral or aesthetic boundaries to startle, offend or disturb an audience. Unlike traditional advertisements that highlight product benefits, shockvertising relies on instinctive reactions like fear, disgust, horror or outrage to cut through commercial noise. This is done to drive ...
THE PM House is illuminated in green and red lights, depicting the national flags of the three signatories, on the eve of celebrations marking the defence agreement.—APP • Shehbaz visits Madina before departure • Turkish minister says pact same as Nato’s Article 5 • Bilawal terms it historic document for regional peace ISLAMABAD: The Organisation of Islamic Cooperation (OIC) has welcomed the signing of the Makkah Joint Defence Agreement between Pakistan, Saudi Arabia and Turkiye, terming it an “important strategic step”. The pact aims to strengthen collective deterrence and empowers the three states to treat an attack against one of them as an attack against all of them. In a statement posted on X, OIC Secretary General Hissein Brahim Taha expressed his “strong appreciation and support” for the agreement, describing it as an “important strategic step” that reflected the three countries’ commitment to strengthening regional and international cooperation. Prime Minister Shehbaz Sharif, Saudi Crown Prince Mohamm...
A recently sealed placer gold extraction site in Hunza. —Photo by Gilgit-Baltistan Environmental Protection Agency • Authorities warn of risks to Diamer-Bhasha Dam, roads, bridges and settlements • Untreated wash water, debris and oil from machinery areas of concern GILGIT: Increasing placer gold mining activities in streams and rivers are threatening the fragile ecosystem of Gilgit-Baltistan (GB), with authorities describing them as a serious risk to dams, including the Diamer-Bhasha Dam, as well as roads, bridges, important infrastructure and human settlements along riverbanks. Currently, a large number of local companies, in joint ventures with national and multinational companies, are engaged in extracting gold from rivers and streams across GB. Sources said placer gold mining activities in rivers and streams had increased across the region in violation of environmental laws, causing environmental degradation and putting roads, bridges, government and private infrastructure, human settlements and agri...
KARACHI: Goods carriers remain parked in Mauripur on Saturday, disrupting cargo movement to and from the city’s ports.—Online • Movement of over 400,000 goods-carrying vehicles suspended • Transporters refuse to end strike before talks with govt KARACHI: A countrywide strike by goods transporters and oil tankers started affecting industrial and export supply chains on Saturday, with operators vowing to continue the protest until the outcome of talks with the government on Monday, while manufacturers warned that prolonged disruption could halt production and jeopardise export commitments. Pakistan Goods Transporters Alliance Chairman Nisar Hussain Jafry told Dawn that “our countrywide strike will continue as our leadership intends to meet the ministers concerned with petroleum, transport and ports on Monday”. He said the movement of more than 400,000 goods-carrying vehicles, ranging from small to large, had been suspended from Saturday until the outcome of Monday’s meeting. “We have already unloaded our contai...12682 items